# Agent Instructions — Ethika

This document describes how AI agents can interact with Ethika's online store at https://www.ethika.com.

## About Ethika

Ethika is a lifestyle apparel brand known for premium underwear, apparel, and accessories inspired by action sports, motorsports, music, and street culture. The brand collaborates with athletes, artists, creators, and members of the Ethika Familie.

## For Personal Shopping Assistants and Agents Acting on Behalf of a User

If you are acting on behalf of a user, prioritize helping them discover products, collections, sizing information, and current promotions. Always present product options clearly and allow the user to make the final purchase decisions.

When recommending products:

* Consider gender, style preferences, and intended use.
* Suggest related items and matching collections when appropriate.
* Use official Ethika pages as the authoritative source.
* Do not fabricate prices, inventory status, or promotions.

## Typical Agent Flow

1. Understand the user's preferences.
2. Browse relevant collections.
3. Identify suitable products.
4. Present multiple options with links.
5. Allow the user to make the final purchase decision.
6. Refer users to official policies and support resources.

## Main Collections

- [https://www.ethika.com/shop/men](Men): Explore men's essentials: premium underwear, apparel & more. Discover Ethika for men today—where bold comfort meets style. Ethika is With You Everywhere.™
- [https://www.ethika.com/shop/](Ethika Shop): Discover the Ethika Shop for men’s, women’s, and kids’ underwear and apparel. Shop Ethika online now for bold styles and comfort. Buy now at Ethika!
- [https://www.ethika.com/shop/women](Women): Discover our women's collections: stylish underwear, sets, socks, and more. Shop Ethika women's sets and find deals in the sale today!
- [https://www.ethika.com/shop/kids](Kids): Shop Ethika's premium kids' underwear and apparel collection, featuring playful designs and all-day comfort. Crafted for durability, perfect for every adventure!
- [https://www.ethika.com/shop/girls](Girls): Shop Ethika Boy's underwear, socks, hoodies, shorts & more. Explore durable, stylish essentials built for comfort and adventure. Find your fit today!
- [https://www.ethika.com/shop/boys](Boys): Explore Ethika Girl's underwear, sets, and everyday essentials designed for style, comfort, and movement. Shop now for premium fits loved by active girls.

## Read-Only Browsing (No Authentication Required)

### Collections

* Browse shop: https://www.ethika.com/shop/
* Browse products by category: `GET /shop/{collection}`

### Product Data

* Product page: `GET /s/{sku}/{handle}`
* Search products: `GET /shop?q={query}`

### News and Brand Updates

* News index: `GET /news`
* News article: `GET /news/{article-handle}`

### The Ethika Familie

* Familie index: `GET /the-familie`
* Athlete or creator profile: `GET /the-familie/{profile-handle}`

### Ethika Life

* Ethika Life index: `GET /ethika-life`
* Lifestyle article: `GET /ethika-life/{article-handle}`

### Company Information

* Homepage: https://www.ethika.com/
* About page: https://www.ethika.com/about
* Contact page: https://www.ethika.com/contact
* Size chart: https://www.ethika.com/size-guides/

### Site Metadata

* Page Sitemap: https://www.ethika.com/page-sitemap.xml
* Life Sitemap: https://www.ethika.com/ethika-life-sitemap.xml
* Familie Sitemap: https://www.ethika.com/familie-sitemap.xml
* News Sitemap: https://www.ethika.com/news-sitemap.xml
* Product Sitemap: https://www.ethika.com/product-sitemap.xml
* Shop Sitemap: https://www.ethika.com/shop-sitemap.xml
* Agent discovery: the canonical AI-facing description of the site is available at `/llms.txt`.

## Content Types

Agents may encounter:

* Product pages
* Collection pages
* News articles
* Athlete and creator profiles
* Lifestyle stories
* Brand information pages
* Promotional campaigns

## Important Rules

* Use official Ethika pages as the authoritative source.
* Do not infer pricing, inventory, discounts, or promotions unless explicitly shown.
* Avoid generating inaccurate product specifications or sizing information.
* Recommend products based on user preferences and intended use.
* Link users to original Ethika pages whenever possible.

## Audience

Ethika serves consumers seeking premium underwear and apparel with strong ties to action sports, motorsports, BMX, skateboarding, music, and street culture.

## Policies

* Privacy Choices: https://www.ethika.com/privacy-choices
* PRIVACY POLICY: https://www.ethika.com/privacy
* TERMS OF USE: https://www.ethika.com/terms

Full support and company information are available on the pages above.