Dec 7, 2015

YG Unscripted

The FADER Magazine recently featured YG, the 25-year-old Compton MC. Read more to check out the entire article.

Dec 3, 2015

“Unmasked” Featuring Deniro Farrar

Checkout the latest “UNMASKED” episode featuring North Carolina underground rapper Deniro Farrar.

Dec 1, 2015

Cyber Monday Crashes Site

Today we had our annual Cyber Monday sale and the overwhelming response crashed our site..

Nov 24, 2015

Black Friday Announcement

The Black Friday Mystery pairs are back. Read more to see what we switched up for this year!

Nov 23, 2015

Ethika Weekly Update

Read more to see what the Ethika Familie has been up to in the past week.

Nov 20, 2015

New Sheckler Sessions Episode

Checkout the latest episode of Sheckler Sessions featuring Ryan Sheckler, Kane Sheckler and Torey Pudwill.

Nov 20, 2015

Win a Kevin Peraza BMX Frame and more!

See how you can enter to win a Kevin Peraza Signature Frame and more!

Nov 19, 2015

Ryan Good Ethika Love

Fashion tastemaker and music artist stylist Ryan Good lets us know where he bought his first pair of Ethikas and more…