Aug 1, 2016

Mike Smith: LIVE Ep. 4

Learn more from Mike Smith and his non-profit youth outreach center The BAY…

Jul 29, 2016

Tie Dye Friday!

Five new Tie Dye color ways just dropped!

Jul 28, 2016

4 New Girls Styles!

Today we are excited to release four new girls styles…

Jul 27, 2016

Retail Spotlight – Active Rideshop

Check out Active Rideshop in this weeks retail spotlight…

Jul 25, 2016

Dew Tour Recap

Check out photos and results from Dew Tour in Long Beach, California…

Jul 21, 2016

Steel Lafferty Real Wake

Check out Ethika Familie member Steel Lafferty’s part for X Games Real Wake here…

Jul 20, 2016

Introducing the Refresh style

Today we are excited to introduce a new style, see more about the Refresh pair…

Jul 18, 2016

The Game X The Robin Hood Project

We are excited to announce unique collaboration with The Game and his Robin Hood Project initiative…